Hosted by Tamweelcom in the dead sea setting of Amman, including a sightseeing tour to Petra, the conference focused on building extraordinary MFIs, such that they would be “Da-Vinci Companies”. The main topics discussed were:
- Vision: What takes companies from good to great?
- Strengthening the Senior Leadership Team: understanding and evaluating performance
- New Concepts and New Products: blue ocean strategies
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